It’s Not What You Sell

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Book Details
Portfolio
Hardcover, 256 pages
$25.95
ISBN: 978-1591842415

Take the Purpose Test

SURVEY I: Is Purpose Present in Your Organization

The following survey is intended to gauge whether or not your organization has a purpose in place. Answer a simple yes or no to each question.

Yes	No	Question
		Do I feel like the work of my organization matters?
		Would our customers notice or mind if our organization ceased to exist?
		Does everyone know why we all show up for work in the morning, that is, what we're ultimately here to do?
		Do we have a North Star that guides all the new investments we make and innovations we develop?
		Is our organization fulfilling a deep-seated need in the marketplace?
		Does our organization have a sense of a concrete assignment that demands fulfillment?
		Is there an energy and vitality that is palpable among the employees of the organization?