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Book Details
Portfolio
Hardcover, 256 pages
$25.95
ISBN: 978-1591842415

2l quote

Take the Purpose Test

SURVEY IV: Are You Bringing Your Purpose to Life in the Marketplace?

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The following survey is intended to gauge whether or not you are bringing the purpose of your organization to life in a way that is relevant and relatable to employees, customers, and other key stakeholders.

Yes No Question
Have you articulated your purpose in a simple, clear, and compelling way that everyone can understand?
Do you have a keen understanding of how you need to be positioned in the marketplace in order to win? Do you know the answer to the question: What do we have that people want that the competition isn't giving them?
Do your employees know what you stand for? Have you created experiences or programs that bring the purpose to life for them?
Do your customers know what you stand for?
Do your vendors, suppliers, and partners know what you stand for?
Do the communities you operate in know what you stand for?
Have you prioritized brand building experiences that will be most influential in enhancing perceptions of the brand?
Do you think about how you can use various marketing tools (promotions, sponsorships, events, etc.) to fulfill the purpose of your organization?
Do you think of integration as an exercise in bringing your purpose and values to life in meaningful ways throughout the organization and throughout the customer experience?
Are you creating advertising that is an invited guest in people's lives—intriguing them, entertaining them, and persuading them with the right messages, at the right times, and in the right places?